It went to air as Tumeke FM in 6 April 1991, became Sun FM in 1994 to increase its advertising appeal, and between 1996 and 1999 worked to increase its Mori language content.
12.
Under a brace of pistols, an advertising appeal for a state history museum had been changed, he said, from " Shoot a Day or Two, " to " Shoot a Gay or Two ."
13.
While many initiatives for individual brands are being focused on promotions, merchandise and direct marketing, like the popular Marlboro Gear campaign by Philip Morris USA, traditional advertising appeals like those by Reynolds for Camel Menthol remain prominent.
14.
But in an ominous sign for the long-term advertising appeal of the league, many others _ apart from those executives directly involved in marketing footwear and apparel _ described little if any significant damage from the six-month lockout.
15.
Paul Slovic, editor of the book " Smoking : Risk, Perception & Policy, " said the advertising appeals to emotions and " young people do not understand or appreciate the dangers of smoking until it's almost too late ."
16.
Paul Slovic, editor of the book " Smoking : Risk, Perception & amp; Policy, " said the advertising appeals to emotions and " young people do not understand or appreciate the dangers of smoking until it's almost too late ."
17.
The document also reveals, Waxman said, that the companies conducted extensive research into how its brands fared in this age group against other brands, and reached a clear recommendation, to mount a " direct advertising appeal to the younger smokers ."
18.
The previously secret papers, obtained from R . J . Reynolds in a California lawsuit and made public on Wednesday, provide the first substantial details of the cigarette maker's plan for " a direct advertising appeal " to minors as young as 13.
19.
The document also reveals, Waxman said, that the companies conducted extensive research into how its brands fared in this age group against other brands, and reached a clear recommendation, according to the memo, to mount a " direct advertising appeal to the younger smokers ."
