| 11. | But the Taco Bell chain languished after its low-fat Border Lights menu failed to attract new customers.
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| 12. | Taco Bell's new lower-fat Border Lights offerings have disappointed the chain's owner, PepsiCo Inc ., Chaudhry said.
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| 13. | The poorest recent performer is Taco Bell, where the border Lights reduced-fat menu alienated some core customers.
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| 14. | A foray in 1995 into selling reduced-fat food, under the Border Lights name, fell well short of expectations.
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| 15. | Footlights, border lights, groundrows, lengths, bunch lights, conical reflector floods, and limelight spots were mainly used during this period.
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| 16. | Taco Bell's experience with its Border Lights reduced-fat Mexican menu, while not quite a disaster, has also been disappointing.
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| 17. | The new campaign is designed to reverse the sales slide the chain experienced during last year's Border Lights menu push.
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| 18. | Taco Bell's " Border Lights " looked like an ad for a bad visual pun rather than a low-cal enchilada.
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| 19. | With much ballyhoo, and after years of testing, the chain unveiled a 13-item " Border Lights " menu in 1995.
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| 20. | "Border Lights has done what we wanted it to do, " said Valerie Brown, Border Lights vice president of marketing.
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