Marketers have learned, the hard way, that younger consumers don't necessarily listen to TV commercials or develop brand preferences easily.
12.
Consumers will become aware of their peer s brand preferences and this can influence and change their perception of a brand.
13.
Higher brand preference usually indicates more revenues ( sales ) and profit, also making it an indicator of company financial performance.
14.
Rickard was among the first to establish that customer satisfaction does not influence repurchase decisions directly, but rather indirectly via brand preference.
15.
Measures of brand preference attempt to quantify the impact of marketing activities in the hearts and minds of customers and potential customers.
16.
Advertising in general is a one-way communication through mass media and is used to create name recognition, brand knowledge and some brand preference.
17.
Advertising to children at a young age is a well-established food marketing technique designed to encourage brand preference and holds many ethical dilemmas.
18.
Our advertising seeks to meet the demand of Asian American customers who are very capable of making an informed choice about their brand preference.
19.
The consumer's attitude to a brand ( or " brand preference " ) is described as a link between the brand and a purchase motivation.
20.
Young & Rubicam said the performance might be based on increased sales, or on other qualitative research measures such as brand preference or consumer awareness.
