The kiwi fruit story began with a former Mormon missionary asking a Safeway supermarket about Chinese gooseberries, which he had eaten while proselytizing New Zealanders.
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Caplan became an industry legend _ the " first woman of produce, " according to one trade group _ for marketing the maladroitly named Chinese gooseberry from New Zealand.
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Early varieties were described in a 1904 nurseryman's catalogue as having " . . . edible fruits the size of walnuts, and the flavour of ripe gooseberries . . . " and Europeans called it the Chinese gooseberry.
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In last year's supplemented application to the FDA, the then-Prune Board noted precedents in the changing names of foods : the kiwi fruit, for example, never got off the ground when known as " the Chinese gooseberry "; hazelnuts used to be called " filberts ."
