By the 1950s, Cheskin had already implemented the concept that brands, messages, and offerings could be coordinated and delivered through multiple scientific testing procedures and detailed standards, including colour guides.
12.
All of the leading daily newspapers in the United Kingdom ran centre spread pullouts of various sizes with colour guides and profiles of all the runners, while office sweepstake kits were printed by three major dailys during the week prior to the race.
13.
In 1991, publicly criticised the author John Fisher, for writing " A Colour Guide to Rare Wild Flowers ", a book which gave details of the locations of a selection of rare plants, stating that it was not in the interests of conservation.
14.
Of " A Colour Guide to Paleosols ", Daniel Yaalon concludes " Highly recommended for students and researchers alike for an introductory insight to paleopedology and to whet and refine their skills in paleosol interpretation . " Both reviews however baulked at the unfamiliarity of soil science terminology and classification in these texts.
15.
Anaemia ( as observed in the mucous membrane of the eye ) is assessed via a colour guided chart : a sheep with a score of 1 having a pink-red mucous membrane colour and not requiring treatment for haemonchosis; whereas a sheep with a score of 5 has white mucous membranes, requiring immediate dosing for haemonchosis and probably intensive medical treatment.
16.
She also wrote and illustrated The Colour Guide to British Birds and Their Eggs ( Nimrod Press, 1990 ), and provided illustrations for Cyril Roger's The World of Zebra Finches ( Nimrod Press, 1986 ), Watmough's The Cult of the Budgerigar ( Triplegate, 1983 ), Frank Finn's Fancy Waterfoul ( Nimrod Press, 1985 ).
