| 11. | Gross margins are the percent of revenue left after subtracting the cost of goods sold.
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| 12. | Gross profit, or revenue after the cost of goods sold, rose 2 . 5 percent.
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| 13. | That moved $ 197.3 million of expense from gross sales to cost of goods sold.
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| 14. | The cost of goods sold for the entire year then is determined by a short computation.
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| 15. | The gross margin is the percentage of sales remaining after deducting the cost of goods sold.
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| 16. | The cost of goods sold fell 3.5 percent.
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| 17. | Still, power is only about 1 or 2 percent of the company's cost of goods sold.
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| 18. | Coors's cost of goods sold fell 3.5 percent.
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| 19. | Margin, or sales less the cost of goods sold, increased to 25.2 percent from 24.5 percent.
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| 20. | That moved $ 197 . 3 million of expense from gross sales to cost of goods sold.
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