Both the sofa, lack of the usual desk, and the permanently on-screen clock were innovations in UK TV at this time and for this channel, as was the whole idea of breakfast TV . This channel also made a particular and novel feature of its visual design, even their studio building of Eggcup House, something that was widely covered in design magazines of the period . talk ) 20 : 44, 2 December 2015 ( UTC)
