Recent research shows that in most commercial applications, such as firms conducting customer surveys, a single-item overall satisfaction scale performs just as well as a multi-item scale.
12.
In 2002, United States psychologists Lynn McCutcheon, Rense Lange, and James Houran introduced the Celebrity Attitude Scale, a 34 item scale administered to 262 persons living in central Florida.
13.
While each DBR-SIS individually measures a single behavioral construct, the utility of utilizing multiple Single Item Scales to act as general outcome measures for school-based social behavior has also been examined.
14.
Especially in larger scale studies where a researcher needs to gather data from a large number of customers, a single-item scale may be preferred because it can reduce total survey error.
15.
People put fighting poverty at the very bottom of a 16-item scale, where protecting jobs won 83 percent support . ( Opinion leaders gave it a bit higher rank-- 28 percent .)
16.
An additional eight-item scale of student affect ( psychology ), designated the "'Enjoyment scale "', was included in the original DELES . An example item in this seventh scale reads, " I enjoy studying by distance education ."
17.
The majority of DBR research has focused on the Single Item Scale format, the content of which is intended to be flexibly determined based on the rating's context and then graphed and summarized independently of other Single Item Scales.
18.
The majority of DBR research has focused on the Single Item Scale format, the content of which is intended to be flexibly determined based on the rating's context and then graphed and summarized independently of other Single Item Scales.
19.
Moreover, the current 23-item scale came only into being because the original 34-item scale failed to work and was reduced until a reliability test of the data yielded an acceptable Cronbach Alpha ( see Hair et al . 2006 ).
20.
Moreover, the current 23-item scale came only into being because the original 34-item scale failed to work and was reduced until a reliability test of the data yielded an acceptable Cronbach Alpha ( see Hair et al . 2006 ).
