| 11. | Kellogg, a fifth-generation westerner, lives in Denver.
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| 12. | Kellogg's now brings us Brooks & Dunn.
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| 13. | Industry leader Kellogg has more than 30 percent of the market.
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| 14. | Kellogg said the board would review Zell's new offer.
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| 15. | Earnings reports are expected from America West, Kellogg and LTV.
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| 16. | Kellogg, president and chief executive, said in a statement.
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| 17. | Some analysts say Kellogg is coming very late to the game.
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| 18. | Kellogg went ahead with price cuts but cut back on promotions.
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| 19. | Kellogg shares fell 1 / 2 to 43 1 / 8.
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| 20. | Kellogg rose 1 1 / 2 to 43 3 / 16.
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