| 11. | But deep markdowns on new books are a red flag.
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| 12. | This rapid turnover slashes warehousing costs and prevents markdowns on obsolete machines.
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| 13. | Preholiday markdowns were just as fierce as in years past.
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| 14. | And clients and analysts have come to expect those markdowns.
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| 15. | But determining the optimal timing and depth of markdowns is difficult work.
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| 16. | Despite all the markdowns, retail stocks haven't declined much.
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| 17. | Department stores were stymied by heavy markdowns that eroded profits.
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| 18. | But this year was different, analysts said, citing widespread markdowns.
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| 19. | Many retailers made their sales projections only after sacrificing profits to drastic markdowns.
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| 20. | This weekend, stores are obliging with no-holds-barred markdowns.
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