The intent is that the product and its visual communication therefore become strategically linked and inseparable and their fusion is what reaches out to people, engages them and defines their choices ( a marketing mechanism is known as persuasion ).
12.
The pills are so profitable _ they cost as little as $ 2.50 a bottle to produce but sell for $ 50 a bottle or more _ and the marketing mechanism is cheap : an elaborate sales effort of millions of unsolicited e-mail messages, or spam, each day.
13.
The pills are so profitable _ they cost as little as $ 2 . 50 a bottle to produce but sell for $ 50 a bottle or more _ and the marketing mechanism is cheap : an elaborate sales effort of millions of unsolicited e-mail messages, or spam, each day.
14.
(b ) The full text of the ADA's preemption clause, and the congressional purpose to leave largely to the airlines themselves, and not at all to States, the selection and design of marketing mechanisms appropriate to the furnishing of air transportation services, impel the conclusion that s1305 ( a ) ( 1 ) preempts plaintiffs'Consumer Fraud Act claims.
15.
In light of the full text of the preemption clause, and of the ADA's purpose to leave largely to the airlines themselves, and not at all to States, the selection and design of marketing mechanisms appropriate to the furnishing of air transportation services, ( footnote 4 ) we conclude that s1305 ( a ) ( 1 ) preempts plaintiffs'claims under the Illinois Consumer Fraud Act.
