| 11. | The marketing mix was proposed by professor E . Jerome McCarthy in the 1960s.
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| 12. | Marketing communications and the marketing mix falls into the category of the marketing plan.
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| 13. | Service quality and marketing mix strategy have significant and positive association on customer loyalty.
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| 14. | We have to be a must-buy in any marketing mix,
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| 15. | A meta-marketing thinker never replicates the marketing mix of the market leader or predecessor.
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| 16. | In addition to the controllable marketing mix factors, there are uncontrollable factors called environmental forces.
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| 17. | Each market may require its own explicit strategies and a separate marketing mix for each.
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| 18. | So our current participation is a small part of the overall marketing mix in Miami.
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| 19. | For the manufacturer local marketing applies optimizing the product's marketing mix at the store level.
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| 20. | Product location in a store is also a definition of place in the marketing mix.
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