As communication scholar Edward T . Hall wrote regarding the American's viewpoint of time in the business world, " the schedule is sacred . " Hall says that for monochronic cultures, such as the American culture, " time is tangible " and viewed as a commodity where " time is money " or " time is wasted . " The result of this perspective is that monochronic cultures, place a paramount value on schedules, tasks and " getting the job done . " These cultures are committed to regimented schedules and may view those who do not subscribe to the same perception of time as disrespectful, inefficient or unreliable.