The need for affiliation for an individual can vary over short amounts of time; there are times when individuals wish to be with others and other times to be alone.
12.
By showing how frequently they obtained the presence of others when they felt that it was what they wanted at that moment it showed how strong their need for affiliation was at that particular moment.
13.
Participants believed the experimenter was in control and held information he personally did not . " Teachers " also showed a need for affiliation since they appeared to fear deviating from the experimenter's commands.
14.
David McClelland in his 1961 book, " The Achieving Society " identified three motivators that he believed we all have : a need for achievement, a need for affiliation, and a need for power.
