An additional use of the term "'outsert "'is a multi-folded, instruction sheet applied to the outside of a bottle or carton of a pharmaceutical product.
12.
"Our mission enables customers to share their experiences, to make smart decisions and act on those decisions, " she said . " The outsert is putting that same information in front of consumers in a different way ."
13.
The program will appear as a " polybagged outsert " _ that is, wrapped in plastic as an ad supplement _ with 851, 000 copies of the October Vogue to be distributed in eight large states and Washington.
14.
Elizabeth Crow, the editor in chief of the Conde Nast title Mademoiselle, said that the monthly magazine will introduce an outsert this October, separately titled Click Here, which will address the issues of computers and the Internet in young women's lives.
15.
In addition to the daily newspaper, the " Daily " publishes two weekly supplements : " Intermission ", a weekly pullout entertainment section, and " Cardinal Today ", a weekly sports " outsert " during football and basketball seasons.
16.
ZAGAT-MAGAZINE ( Undated )-- In September, 400, 000 copies of Hearst magazines like Esquire and Harper's Bazaar will be accompanied by a 44-page amuse-bouche from the Zagat Survey . " Zagat : Sharing the Experience of Good Living " will be an " outsert, " a magazine that is packaged with publications being mailed to subscribers.
17.
This fall, " Persona " _ a title for women over 40, with an array of advertisers from Prudential Securities to General Motors _ will be produced as an " outsert, " an additional magazine that is packed into a polyurethane bag with an already existing magazine . ( The practice known as " poly-bagging . " ) In the case of Persona, the issue will be " poly-bagged " with 14 of the Conde Nast titles.
