Geographic segmentation is widely used in direct marketing campaigns to identify areas which are potential candidates for personal selling, letter-box distribution or direct mail.
12.
Planned messages are delivered through, advertising, sales promotion, public relations, direct marketing, personal selling, point of purchase, packaging, specialties, sponsorships, licensing and customer service.
13.
Personal selling involves careful " cultivation, " and it requires significant time and effort in staff meetings and other venues to get the right response.
14.
He is also the Research Director of the Sales Excellence Institute and the editor-in-chief of the " Journal of Personal Selling and Sales Management ".
15.
The " process " or " method " variables included advertising, promotion, sales promotion, personal selling, publicity, distribution channels, marketing research, strategy formation, and new product development.
16.
The myriad of minor pages devoted to individual elements of the marketing communications mix ( personal selling, direct marketing, sponsorship, as listed above ) be made into dictionary definitions rather than free-standing articles.
17.
It is a strategy in which different communication tools like advertising, public relations, sales promotion, direct marketing and personal selling work together to maximize the communication impact on target consumers . " ( Naeem, B 2013)
18.
"Personal selling is still the most effective and certainly the most expensive way of selling prescription medications, " said Dr . Mickey Smith, professor of pharmaceutical administration at the University of Mississippi in Oxford and an authority on drug marketing.
19.
Advantages of telemarketing are that it allows targeted communications, it is a flexible and direct interaction between the organization and the customer, it can accompany the personal selling platform well and it is cost effective per contact compared to personal selling.
20.
Advantages of telemarketing are that it allows targeted communications, it is a flexible and direct interaction between the organization and the customer, it can accompany the personal selling platform well and it is cost effective per contact compared to personal selling.
