Now according to the dissociation hypothesis the sleeper effect does not need to imply that the discounting cue becomes permanently unavailable in memory.
12.
Additionally, the requirements for a sleeper effect specified by Gruder et al . ( 1978 ) did not detail the empirical conditions necessary to observe the sleeper effect.
13.
A sleeper effect occurs because of an impulsive dissociation of a message and a discounting cue over time ( contrasting to a simple forgetting of a source ).
14.
Additionally, the requirements for a sleeper effect specified by Gruder et al . ( 1978 ) did not detail the empirical conditions necessary to observe the sleeper effect.
15.
According to the dissociation interpretation, a sleeper effect appears to happen when a convincing message is conferred with a discounting cue ( such as a low-credible source or counterargument ).
16.
After attempting to replicate the effect and failing, some researchers suggested that it might be better to accept the null hypothesis and conclude that the sleeper effect does not exist.
17.
The sleeper effect is controversial because the influence of a persuasive communication is greater when one measures the effect closer to the presentation instead of farther from the time of the reception.
18.
Despite evidence for the sleeper effect from this series of studies, the recall measures indicated that recipients could still remember the non-credible sources of the messages at the time of the delayed follow-up.
19.
She was surprised to learn that while girls initially adjust to divorce better than boys, " a sleeper effect " hits ten years later making it difficult for them to bond with a man.
20.
This " sleeper effect " was shown to vanish, as predicted, if the unacceptable communicator was " reinstated " several weeks later by reminding the audience about who had presented the earlier persuasive material.
