| 11. | "And I am made up of ` What you may call it', " explained Whatchamacallit.
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| 12. | And the peanut-chocolate duo is featured in Hershey's Mr . Goodbar, Whatchamacallit, BarNone and Nutrageous.
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| 13. | Personally, Bush scored political points with me when he came out and called the New York Times reporter a whatchamacallit.
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| 14. | That tidbit is one of the decidedly quirky facts under the section called Whatchamacallits, or Names for the Little Things.
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| 15. | Matilda puts her paw over the object and it disappears; she lifts her swatter and the little whatchamacallit runs away.
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| 16. | Look at it this way : Some advertising hot shot probably drew a million dollar bonus for coming up with Planet Whatchamacallit.
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| 17. | "All you need is whatchamacallit breaking down the door and going, ` Heeeere's Johnny ! "'
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| 18. | The salmon were unimpressed by the procession of green buck bugs, orange bombers and hairy whatchamacallits that I floated over them.
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| 19. | "And this ` president'can bring in his friends to serve in his, whatchamacallit, Cabinet ."
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| 20. | The advertising for the Whatchamacallit peaked in the 1980s, after this period Hershey Company ran noticeably fewer advertisements on this product.
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