William Richard Scott describes contingency theory in the following manner : " The best way to organize depends on the nature of the environment to which the organization must relate ".
22.
The contingency theory thus forwarded an extensive list of 87 variables which affects the different public relations stances taken between pure advocacy and accommodation when organizations deal with their external publics.
23.
Traditionally, concepts employed to study technology use at the workplace were adopted from advancements in philosophy and sociology, such as contingency theory, structuration theory and actor-network theory.
24.
Toward a contingency theory of leadership based upon the consideration and initiating structure literature . " Organizational Behavior and Human Performance', " 12, " 62-82.
25.
A "'contingency theory "'is an organizational theory that claims that there is no best way to organize a corporation, to lead a company, or to make decisions.
26.
As an alternative to the theory of excellence in public relations developed by 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations.
27.
The contingency theory is concerned about " what is going to be the most effective method at a given time " by considering the various contingent factors in the strategies organizations use when dealing with their external publics ( p . 35 ).
28.
In considering the applicability of the existing literature on contingency theory and perspectives on competitive advantage to the marketised social care sector in the UK, Dearnaley identified a number of areas in each that restrict its value in analysing and responding to the new market environment : the retrospective nature of theories of competitive advantage and foci on differentiation and cost leadership make these inappropriate for this new marketplace; the intangibility of competitive advantage, and particularly sustainable competitive advantage; the relative inflexibility of classical contingency theory.
29.
In considering the applicability of the existing literature on contingency theory and perspectives on competitive advantage to the marketised social care sector in the UK, Dearnaley identified a number of areas in each that restrict its value in analysing and responding to the new market environment : the retrospective nature of theories of competitive advantage and foci on differentiation and cost leadership make these inappropriate for this new marketplace; the intangibility of competitive advantage, and particularly sustainable competitive advantage; the relative inflexibility of classical contingency theory.
