In an agreement with the Federal Trade Commission, the nation's largest oil company agreed to run the ads to resolve charges it misled consumers with advertising claims that its Exxon 93 Supreme gasoline can keep engines cleaner, cut maintenance costs and improve performance.
22.
The FTC said Exxon can't support claims made in its radio and television advertisements, which tout its gasolines, including Exxon 93 Supreme, as helping to " keep your engine cleaner . . . So it can help you drive down maintenance costs ."
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In a settlement with the Federal Trade Commission, the nation's largest oil company agreed to run the ads to resolve charges that it misled consumers with advertising claims that its Exxon 93 Supreme gasoline can keep engines cleaner, cut maintenance costs and improve performance.
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"If they want to say their gasolines make engines cleaner or that they lower maintenance costs compared to some other gasoline, they need to do testing that's sufficient to show that, " said Joel Winston, assistant director of the FTC's Division of Advertising Practices.
