That explains the exhortative tone of the campaign, which seeks to burnish the Dreyfus brand image by imploring investors to " Rule your kingdom . " ( Any resemblance to the theme of a recent campaign for Barneys New York, " Rule your rat pack, " is no doubt coincidental . ) And in place of the somnolent lion that appeared on and off in Dreyfus advertising since the 1950s, the television commercials and print advertisements feature a boldly fierce animal more vocal than Leo the lion.
22.
Michele's most mature writings are probably the fifteen hexametric " Sermones objurgatorii ", exhortative sermons . " Contra hypocrisin malam " deals with hypocrisy in the church, most notably the corrupt papal institutions nursed by Sixtus IV . " Contra milities segnes " is a mocking attack on Roberto Sanseverino and his " milities segnes " ( lazy soldiers ), who failed to guard the city of Cividale from the invasion of Matthias Corvinus . " De instituenda Filiola " was written for the education of his niece Giulia, and " De sene alendo " on caring for his friend's elderly father.
