The spoof was on account of gaming supersite IGN . Once again, on a white background, the ad showed a phony game site screenshot, with a logo similar to IGN's, spelling out " GNO . com " and the phrase " You can't spell ignorance without GNO . " This sparked a letter to one of IGN's staff members who does a weekly feedback column on the site, who answered humorlessly that " Gamepro " wasn't mature at all for taking such a shot at IGN . Just a few weeks after the issue hit newsstands, word came out that there was an actual site on the internet that had the address GNO . com.