Impression management theory is a relevant perspective to explore the use of corporate stories in building the corporate brand.
23.
Impression management is a part of a larger process where people seek to define a situation through their behavior.
24.
Psychologists particularly pointed out that privacy paradox shows because users have to trade-off between their privacy concerns and impression management.
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In a process where surface acting develops into deep acting, emotional contagion is the byproduct of intentional affective impression management.
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Impression management is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image.
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As in the case of positive impression management, the validity scales built into the PPI were designed to detect such manipulation.
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BIRGing is a widespread and important impression management technique to counter any threats to self-esteem and maintain positive relations with others.
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Goffman used the term " impression management " to describe the signals we put out routinely to make a desired impression.
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While no one is ever a true master of impression management, the teenage years are ripe with experiences to develop these skills.