| 21. | Levi Strauss Chairman and CEO Bob Haas said in a statement.
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| 22. | Levi needs to adapt a cradle-to-grave approach.
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| 23. | Levi has proved to its workers that it had no alternative.
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| 24. | And in 1853 German immigrant Levi Strauss sailed to San Francisco.
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| 25. | Levi Strauss sold miners a tough new kind of denim pants.
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| 26. | Thousands of counterfeit jeans were being produced with the Levis label.
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| 27. | Competition from both designer labels and old standbys has hurt Levi.
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| 28. | Both Gap and Levi's are based in San Francisco.
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| 29. | Levi's problems are not confined to its flagship brand.
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| 30. | Levi's recent woes are reflected in its financial results.
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