Wells elaborates that not rewarding low performers with a merit increase at the end of the year is an ideal way of showing Tough Love .'The idea gives low performing employees a year to improve their performance and receive constant feedback from managerial staff.
22.
The example made is the one of a company giving an annual merit increase to all its employees, differentiating just between an " outstanding " ( + 5 % ), " above average " ( + 4 % ) and " negligent " ( + 3 % ) workers.