These types of perceptions stem from a self-motivated social desirability ( not feeling influenced by mass messages promotes self-esteem ), a social-distance corollary ( choosing to dissociate oneself from the others who may be influenced ) and a perceived exposure to a message ( others choose to be influenced by persuasive communication ).
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He has been a consultant and panelist for the National Academy of Sciences Committee on Dietary Guidelines Implementation to Improve the Health of Americans and the Committee for a Social Psychology of Aging, the National Institute on Drug Abuse panel on Using Persuasive Communication to Prevent Drug Abuse, and the National Science Foundation panel on the Human Dimensions of Global Change.
