Errors cited included :-- Advertising campaigns for the Xitel picture phone and the Swatch BeepUp combination watch and beeper were launched before the products were even available to consumers .-- Telekom shops were constantly running out of popular telephone models while their shelves were full of items like the emergency calling gadget Secury that hardly anyone wanted.
22.
Sony Ericsson used an undercover campaign in 2002 when they hired 60 actors in ten major cities and had them accost strangers and ask them : " Would you mind taking my picture ? " The actor then handed the target a brand new picture phone while talking about how cool the new device was . " And thus an act of civility was converted into a branding event.
