With that being said, in order for any pricing techniques to be effective, demand elasticity, the whole product mix, product positioning strategy and the product life cycle have to be put into consideration to determine the best price for each product ( More-for-small-business, n . d . ).
22.
Apple's product positioning trend in North America and Western Europe, starting with the iPhone 4S released in October 2011, gave each newly released model one year as the flagship phone, then moving it to midrange for its second year of production, with the third and final year as the entry-level offering before discontinuation.
