Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.
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Which means they will pay attention to holiday safety messages if only the advice can be presented in an engaging way.
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When presenting safety information, Lipus says to not only include the necessary safety messages but to also design effective safety messages.
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Banners carrying road safety messages will also be put up in over 200 districts in the country, and in Sabah and Sarawak.
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Phoenix Fire Engineer Tom McCracken said he and his colleagues can't understand why the safety message is failing and children keep drowning.
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The minister added that campaigns with safety messages for motorcyclists, such as those urging them to wear their helmets properly, are on-going.
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To instil these road safety messages in the minds of motorists, the National Road Safety Council has decided that the banners be uniform.
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"Some things that are taught as standard safety messages, I think, ` Why in the world do we do that ? "'he said.
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You've heard it before and you'll hear it again but experts say it's still the most important safety message out there : Buckle up!
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Jeffrey Spring, spokesman for the Automobile Club of Southern California, said the distracted-driver research at Virginia Tech reinforces the safety message his agency gives drivers.
