The headlights, called high-intensity discharge, or HID, are popular with car lovers who soup up less expensive cars such as Acuras and Hondas.
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American Century Investments, a mutual fund company best known for its high-octane stock funds, wants the power to soup up its funds even more.
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Honda says the campaign is targeted at the Generation Y market, which is pretty much the age group that likes to soup up Civics.
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But for five states, pushing snow has become a high-tech business as they soup up their plows to clear roads faster, better and more safely.
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Mohomine, Stratify and Cincinnati-based Intelliseek Inc . are helping the CIA soup up its Foreign Broadcast Information Service, which monitors overseas radio, newspaper and Internet reports.
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In 1991 Young brought some ideas to Lionel on how to soup up model railroading; four years later, he became a part owner of the company.
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Another quirk to consider : No matter how much you soup up your video card, it is limited to the top speed of your computer's video bus.
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Given the popularity of pickups, it sort of makes sense that Dodge would soup up the Dakota to try to make a muscle truck out of it.
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Why not get the Lifestyle Car Clubto soup up a 1996 Buick Roadmaster station wagon ? ( " You're not sure if it's a hearse or a limo,"
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Their goal is to leverage the free labor of Internet-dwelling strangers who are happy to soup up their products for free and share the improvements with the world.
