The other new advertisements include Coke-quaffing rock climbers, Parisian chefs who use Coca-Cola as their secret ingredient, and an animated superhero, Super Mom, who saves the world while remembering to take home the Coca-Cola to her offspring.
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As surely as " Jingle Bells " blares from mall sound systems, stress shifts into higher gear for the holidays . But authorities say tensions can be managed by planning ahead, organizing time well, staying flexible, keeping good humor and having a clear understanding that no one _ not even Super Mom _ can do everything.
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"Balancing your life is a subject that's been covered in women's magazines for the last 10 years _ the Super Mom concept, holding down a job and still being attractive and sexy to your husband, that confluence of all those different roles, " said Steven Florio, the president of Conde Nast Publications Inc . " A lot of that happens to men, too, but it's never been dealt with before ."
