| 31. | Sweeps month ratings are watched closely to set advertising rates.
|
| 32. | The law requires banks to advertise rates on their deposits in a standardized manner.
|
| 33. | This generates more visits to the Web site and could justify higher advertising rates.
|
| 34. | Advertising rates generally reflect both the size of a radio audience and its demographics.
|
| 35. | Considering the ratings, which are used to set advertising rates.
|
| 36. | Advertising volumes and advertising rates are growing and newsprint has come down in price.
|
| 37. | Moreover, our advertising rates are very competitive and attractive.
|
| 38. | Advertising rates are commonly set according to newspaper circulation.
|
| 39. | The ratings bolster the networks'argument to increase advertising rates.
|
| 40. | US advertising rates are determined primarily by Nielsen ratings.
|
