| 31. | They pay lower rates and receive a guaranteed percentage of advertising revenues.
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| 32. | Currently, Voice of America is not allowed to collect advertising revenue.
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| 33. | The networks are striving for better ratings and advertising revenue.
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| 34. | Total advertising revenues increased 7 percent on a year earlier.
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| 35. | A better picture wouldn't bring in any extra advertising revenue.
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| 36. | Moreover, advertising revenues are improving along with consumer confidence.
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| 37. | That makes it harder to generate the advertising revenue for quality programming.
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| 38. | Those include higher advertising revenue and better promotions of their other shows.
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| 39. | Industry executives estimate it generates about $ 30 million in advertising revenue.
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| 40. | Without this river of advertising revenue, the network equation falls apart.
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