Kimberly Clark Corp . claims its Cottonelle Ultrasoft bathroom tissue is " without a doubt the softest bathroom tissue you can buy ."
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It supplies more than half of the store brand bathroom tissue, paper towels, facial tissue and napkins to grocery stores in the United States.
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The new, larger Kimberly-Clark will add Scott bathroom tissue and Viva paper towels to its Kleenex tissue, Huggies diapers and Kotex feminine hygiene products.
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His comeback echoes those of characters like Mr . Whipple, for Charmin bathroom tissue; Buddy Lee, for Lee jeans, and Charlie the tuna, for Star-Kist.
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The move would knock Kimberly-Clark out of the top spot and giveGeorgia-Pacific well-known consumer brands such as Brawny paper towels and Quilted Northern bathroom tissue.
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Georgia-Pacific is wrapping up its first year as a powerhouse in paper towels and bathroom tissue, and it appears to be a particularly timely venture.
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Other Procter products handled by D'Arcy, one of the company's four lead worldwide agencies, include mainstays like Charmin bathroom tissue, Crest toothpaste and Folgers coffee.
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The United States topped the list for both bathroom tissue and the bathrooms themselves, while the tissue in Russia and China was termed " unbearable ."
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It will put you in the mood to buy what the announcers on television call bathroom tissue, but what everyone else you know calls toilet paper.
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Among other pantry staples losing their independence are White Cloud bathroom tissue, absorbed by the Charmin brand, and Top Job liquid cleaner, combined with Mr . Clean.