Direct advertising still accounts for only 16 percent of drug company promotion; efforts aimed at doctors take up more than 80 percent of promotion budgets.
32.
The company's growth as a full-service agency allowed him, as the firm's Executive Creative Director, to direct advertising campaigns for clients for television and the internet.
33.
The Copernicus site, while well researched and free of direct advertising ( though sponsorship is prominent ), is not as exciting as that animated swimming platypus.
34.
Of the advertising amount, only $ 2 billion was on direct advertising, and about $ 7 billion was spent on free samples provided to doctors, he said.
35.
When researchers studied the effects of the ads, they found mostly positive results for direct advertising, most importantly a 1999 FDA study that found consumers liked the ads.
36.
Rather than being direct advertising, the films produced served to promote a more positive image of Shell as existing for the public good rather than merely for profit.
37.
To get their names known in countries that ban direct advertising, tobacco companies use their brand or company names on other goods and services that they advertise widely.
38.
To its proponents, the concept is that by tracking what sites people visit and what they buy online, dot-com companies can direct advertising to people, based on their interests.
39.
There will be no direct advertising of Collage, however, at least at first, because the company does not expect the wines to be widely available on retailers'shelves until next spring.
40.
The key for many of these companies is to collect individuals'political opinions, then direct advertising from political groups at them or sell aggregate information on political opinions to outside parties.
