At the University of North Carolina, Heise began work on affect control theory, a cybernetic approach to impression management through interpersonal action.
32.
Interactionist concepts that have gained widespread usage include definition of the situation, emotion work, impression management, looking glass self, and total institution.
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There are some simple fixes Roseanne can use to repair her public image, said Anne Warfield of Impression Management Professionals in Minnesota.
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Leary and Kowalski define impression management in general as the process by which individuals attempt to control the impressions others form of them.
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Erving Goffman saw social interactions as a stage performance, with individuals preparing " backstage " and attempting to control their audience through impression management.
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In other words, Goffman believed that impression management can only be achieved if the audience is in sync with the individual s perception of self.
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The concept of self is important to the theory of impression management as the images people have of themselves shape and are shaped by social interactions.
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Impression Management is defined as when an individual attempts to present an acceptable image to those around him or her verbally or nonverbally ( 480 ).
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According to O'Sullivan's ( 2000 ) impression management model of communication channels, individuals will prefer to use mediated channels rather than face-to-face conversation in face-threatening situations.
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Of course, how children are taught about situations and impression management varies greatly by culture, but these processes are regularly seen as part of coming of age.
