:* Re : " We know it works because everyone does it . " Let's see references showing that all businesses use the loss leader pricing strategy, please . talk ) 02 : 55, 1 November 2015 ( UTC)
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In mainland France, Casino operates the following brands : Hyper G�ant Casino ( 126 stores ) Casino Supermarch?( 446 ), Monoprix ( 555 ), Franprix and Leader Price ( 600 ), Spar, Vival, Petit Casino and Casino Restauration.
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Casino's strong results-- which were expected to be high-- plus the purchase of Franprix and Leader Price will probably force Promodes to sweeten its bid for Casino, which Casino shareholder and former Chairman Antoine Guichard said yesterday was insufficient.
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In France, Jean-Charles Naouri has refocused French operations in the convenience format segment, Groupe Casino s core business, and also positioned Casino in the discount segment by developing the Leader Price chain and the Cdiscount e-commerce website acquired in 2000.
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Exploiting the point, Carlsberg early this year introduced its Beer Chang ( Elephant Beer ), with a 7 percent alcohol content and loss-leader pricing, meant to appeal to lower-income drinkers upcountry looking for the quickest high at the lowest cost.
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Casino said pretax 1997 sales rose 14 percent to 76 . 1 billion francs from 66 . 8 billion francs in 1996 as it expanded in France through the acquisitions of discount food retailers Franprix and Leader Price, analysts said.
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Casino last week bought discount food retailers Franprix and Leader Price from privately held TLC Beatrice International Holdings of the U . S . for 2.8 billion francs and at the same time announced a 39 percent rise in first-half profit.
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Casino last week bought discount food retailers Franprix and Leader Price from privately held TLC Beatrice International Holdings of the U . S . for 2 . 8 billion francs and at the same time announced a 39 percent rise in first-half profit.
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Its business model is built on a network of strategically related, yet clearly differentiated banners Spar and Vival ( urban and rural superettes ), Monoprix and Franprix ( centre-city stores ), Leader Price ( discount outlets ) and Naturalia ( organic foods ).
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Casino said it has now become France's second-biggest supermarket operator thanks to the purchase of discount food retailers Franprix and Leader Price, for 2.8 billion French francs ( $ 459 million ), from the U . S .'s privately held TLC Beatrice International Holdings.
