| 31. | Wright said he could never accept the premise that news should be a loss leader.
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| 32. | Sometimes even the monthly plans that customers commit to are at best temporary loss leaders.
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| 33. | "The NFL was a loss leader, " he said.
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| 34. | Loss leaders are heavily advertised in local newspapers, selection is prodigious, and prices generally low.
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| 35. | But that was just a political loss leader.
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| 36. | Wal-Mart is taking popular toys and making them loss leaders to get shoppers in their stores,
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| 37. | He isn't George Steinbrenner, who looks at his ballclub as a sort of corporate loss leader.
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| 38. | Turkeys at Thanksgiving are another big loss leader.
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| 39. | Nor did mortgage customers buy enough other products to justify the business as a loss leader.
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| 40. | The big-boxes can sell CDs as a loss leader to get other people in the door.
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