To promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response.
32.
As HMOs attract more people to their plans, many counselors for the elderly are critical of some of their marketing methods.
33.
Gone are the trade-in boxtops and in-the-box prizes of yore ( thanks to new marketing methods and greater product liability ).
34.
Sun Trade's closure and its marketing methods were part of the stimulus for Functional Software to set up a direct presence.
35.
"We are all attempting to work out new marketing methods in order to recruit more students, " he said at the time.
36.
The rubber hits the road for the new marketing methods of General Motors Corp . with the introduction of the 1997 models.
37.
Some folks criticize these modern marketing methods, believing the Church survived and thrived for centuries using old-fashioned ways of spreading the Word.
38.
However, there's a fear that these media companies are growing too close and becoming too similar in their audiences and marketing methods.
39.
Many have had to re-jigger their marketing methods to combat rising paper and postage costs and find new ways to market their products.
40.
E-mail is one of the cheapest, most effective marketing methods on the Internet, with response rates of between 5 percent and 25 percent.