In this, the ( multinational ) publisher of that same 10, 000 copy print run, can substantially reduce his printing cost by'running on'a further 10, 000 copies ( that is to say, printing but not binding them ), and then further profit by selling these'sheets'at cost-price or even lower if he so chooses to subsidiaries or overseas branches, then paying the author 10 percent of'net receipts'from that deal.
