Earlier at 3.30pm, a motorcyclist died and his pillion rider seriously injured when their machine crashed into a lorry at Km21 Jalan Kuantan.
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Motocyclists and pillion riders again topped the list with 12 killed while the remaining were two pedestrians, a cyclist and a car driver.
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Federal Police Ops Statik coordinating officer Deputy Superintendent Karim Abu said motorcyclists and pillion riders accounted for the most deaths with seven killed.
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The campaign, he said, will stress on educating the public on the importance of road safety, especially among motorcycle riders and pillion riders.
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Since the operation against errant motorcyclists began, 80 summmonses have been issued to those carrying more than a pillion rider on their machines.
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This brings the total number of motorcyclists and pillion riders killed during Ops Statik, to 96 or 53.93 per cent of the total number.
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Police quoted eyewitnesses as saying that two assailants on a speeding motorcycle came alongside Silpachai and the pillion rider then opened fire on him.
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Of the 14 fatalities, motorcyclists and pillion riders accounted for 11, while the rest were a pedestrian, a car driver and a bus driver.
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A spokesman for the Federal police traffic branch operations room said today that out of the 17 deaths, 10 were motorcyclists and pillion riders.
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Earlier at 3 . 30pm, a motorcyclist died and his pillion rider seriously injured when their machine crashed into a lorry at Km21 Jalan Kuantan.
