See for example Porter generic strategies which talks about product differentiation and focused market segmentation as two alternatives to cost leadership.
32.
This involved a product differentiation strategy, the development of new collections and labels as well as the renovation of all boutiques.
33.
Some simple single-purpose objects like screwdrivers and pencils and teapots might be reducible to a single optimal form, precluding product differentiation.
34.
There are various reasons why this may not hold in many markets : non-price competition and product differentiation, transport and search costs.
35.
Furthermore, geocentrism boils down to product differentiation, diversifying functions in the sense that different markets require dissimilar behavior, and lastly geographic location.
36.
Head et al . ( 2002 ) considers four kinds of horizontal product differentiation models to examine the pervasiveness of the HMEs.
37.
Similarly, one of Wedgewood's contemporaries, Matthew Boulton, pioneered early mass production techniques and product differentiation at his Soho Manufactory in the 1760s.
38.
The Times article explains that this " product differentiation " reflects manufacturers'increasing eagerness to attract the rich in this, their golden era.
39.
CallXpress 7.7 received the Frost & Sullivan 2005 Product Differentiation Innovation Award for the North American enterprise voice and unified messaging solutions market.
40.
"Audio-video software is so perfectly well understood, " he said, " that I don't think this is the place for product differentiation ."
