After a 25-year career with the Cardinals, Savage retired in 2012 as director of target marketing in the Cardinals Care and community relations department.
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"You'll see these consumer products companies doing more target marketing, " said Burt Flickinger, director of Management Horizons, a consulting arm of Price Waterhouse.
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Affluent Target Marketing is an Anaheim subsidiary of Affluent Living Publications, which publishes monthly magazines about home remodeling and travel for residents in wealthy communities.
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On the other end of the spectrum is Affluent Target Marketing, which plans to sell electricity only to its list of 900, 000 wealthy consumers.
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The group, called the Global Commerce Alliance, plans products for many tasks, ranging from buying and selling, billing and bill-paying, and target marketing of goods.
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This despite some of the most energetic marketing in the game, including the target marketing of the increasingly receptive Hispanic community in Dade and Broward counties.
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Target marketing uses Market segmentation to than select certain segments of a market that are based upon criteria such as demographics, geographic, and many other things.
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Such common commercial measures as software-based customer relationship management, rewards programs and target marketing tend to drastically increase the amount of information gathered ( and sometimes shared ).
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Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and / or subscription.
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Banks regularly deny loans to customers who are good credit risks if they dare to refuse to hand over the number coveted by practitioners of " target marketing ."
