Nirma successfully countered competition from HUL and carved a niche for itself in the lower-end of the detergents and toilet soap market . However, Nirma realized that it would have to launch products for the upper end of the market to retain its middle class consumers who would graduate to the upper end.
32.
Fairy was also a brand of soap in those countries, characteristically green in colour and available both in the form of larger rectangular 155g blocks for laundry and other household purposes and in the smaller rounded 125g size as toilet soap, where it used the same " walking baby " trademark as the laundry powder and was marketed as a pure, mild product.
33.
Other items on which the supplementary duty rates have been hiked substantially include airconditioners ( 10 per cent to 40 per cent ), Refrigerators ( 15 per cent to 20 per cent ), ceramic tiles ( 10 per cent to 20 per cent ) Cigarette papers ( 35 per cent to 45 per cent ), imported furniture ( 40 per cent ), toilet soap and toiletries ( from 10-20 per cent to 40 per cent ).
