| 41. | Accurate ratings are critical for the networks because they use them to set advertising rates.
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| 42. | Many theater chains show Times promotions in exchange for a discount on newspaper advertising rates.
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| 43. | At the same time, Hearst raised its advertising rates.
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| 44. | It increased advertising rates by 20 percent in 1996.
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| 45. | The data is also used to determine advertising rates.
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| 46. | The sweep months are important for the television stations because they set the advertising rates.
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| 47. | Such figures are also used to set advertising rates.
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| 48. | Strong ratings have enabled networks to boost advertising rates.
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| 49. | Advertising rates, of course, set the bottom line.
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| 50. | Advertising rates are based on per-thousand page views.
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