However, Andrew Conway, a securities analyst at Salomon Brothers, said, " There is a risk that Border Lights will cannibalize the existing Taco Bell product ."
42.
To be sure, in Pepsico's restaurant division, the Taco Bell chain languished this year after its low-fat Border Lights menu failed to increase the customer base.
43.
Taco Bell To introduce a lower-fat " Border Lights " menu, the Taco Bell unit of Pepsico determined that an enigmatic teaser campaign would pique consumer curiosity.
44.
Operating profit declined 5 percent at Taco Bell, to $ 31.9 million, largely as a result of the national rollout costs of the new Border Lights items.
45.
Even after such efforts as a $ 20 million free-sample promotion in May, PepsiCo admits Border Lights " has not yet resulted in increased overall sales ."
46.
The new menu is a more healthful menu, and when the local restaurants get caught up with the corporate hype, the Border Lights concept should do very well.
47.
To Martin of Taco Bell, Border Lights, which the company still offers, was " a success because we sold $ 650 million worth of it, " he said.
48.
In the Senate committee debate, he specifically mentioned the clear plastic covers, flashing border lights and reflective film sprays or decals that stymie cameras at Houston toll booths.
49.
The increased heat was objectionable, and the border lights and wing lights had to be lighted by a long stick with a flaming wad of cotton at the end.
50.
Operating profit declined 5 percent at Taco Bell, to $ 31 . 9 million, largely as a result of the national rollout costs of the new Border Lights items.
