Insightful findings like Apple's third place when it comes to brand preference and the advantage that mobile operators have in emerging markets were some of the key points in relation to Samsung releasing the new Galaxy S IV.
42.
One of the most well-known psychographic segmentation analyses is the so-called "'V "'alues "'A "'nd "'L "'ifestyles "'S "'egments ( VALS ), a proprietary psychometric method that measures attitudes, behaviours and demographics that align with brand preferences and new product adoption.
43.
For instance, a report prepared by Arthur D . Little Inc ., a Massachussets consulting firm, identifies potential smokers ages 16 to 21 as those in " the formative years ( when ) smoking starts and brand preferences are developed ."
44.
Says K . M . Mammen, vice-chairman and managing director, " MRF has established an enviable lead over its competitors in terms of brand preference which will help us deal with any competition even from the new MNCs which are entering India.
45.
The Cambridge, Massachusetts consultant, Arthur D . Little Inc ., recommended in 1963 that when Liggett marketed cigarettes, it should be considered that smokers aged 16 to 21 are in their " formative years; smoking starts and brand preferences are developed ."
46.
Those attempts have made some headway _ think high-fiber cereals and decaffeinated beverages _ but not enough to offset the longtime obsession on Madison Avenue with youth who are believed to spend more freely and have more malleable brand preferences and buying habits.
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The goal is to correlate Americans'shopping habits and brand preferences with whether they are newbies, Netheads or digital dilettantes _ and determine how computer users differ from or resemble consumers who think Apple is simply a fruit and Yahoo is only an exclamation.
48.
Peggy Stuntz, assistant editor of the marketing newsletter " Selling to Kids, " cited figures from children's cable channel Nickelodeon, which airs " Rugrats " : Children influence 43 percent of all their parents'purchases; 65 percent of parents ask their children's opinions on products they buy for the family; and nine of 10 parents say their children's brand preferences regarding technology matter to them.
