| 41. | Advertising has been a hallmark of Kilts's strategy.
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| 42. | Nabisco was struggling when Kilts arrived there at the beginning of 1998.
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| 43. | They add a nice touch by wearing kilts, which are Scottish.
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| 44. | Long before Madonna started her recent tour, Enid was wearing kilts.
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| 45. | In late 2000, Kilts's predecessor was ousted.
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| 46. | Neither Kraft or Kilts would comment on how the deal came together.
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| 47. | To identify themselves as Scots, the men wore kilts.
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| 48. | There were also quirky multicolor striped skirts and a flippy denim kilt.
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| 49. | And how about a denim kilt or a pair of denim boots?
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| 50. | Kilts restored accountability and set realistic sales targets at Gillette.
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