Bartels and Jenkins ( 1977 ) suggested : " ( M ) acromarketing " should connote an aspect of marketing which is " larger " than what is otherwise considered & . It has meant the marketing process in its entirety, and the aggregate mechanism of institutions performing it.
42.
Just as an excessive focus on product attributes generates marketing myopia, and just as a single-minded focus on customers results in new marketing myopia , in both green and sustainability marketing an unbalanced strategy neglecting one aspect ( namely, product attributes ) is detrimental to the effectiveness of the marketing process.
43.
As part of Intel's definition and marketing process they engaged a wide variety of enterprise OEM's, software, and OS vendors, as well as end customers in order understand their requirements and ensure they were reflected in the product family so as to meet the needs of a broad range of customers and end-users.
44.
RM Media developed extensive proprietary technology including a consumer-and advertiser-friendly video player, a top 35 comScore display ad network, a highly effective Search Engine Optimization and Search Engine Marketing process, and acquired and integrated two companies that specialize in web development and lead generation, launched two top 100 comScore proprietary websites and services several Fortune 500 clients.
45.
Makoju's tenure as MD saw WAPCO at many times operating close to full capacity in a sector that was dominated by scarcity of cement, the cement industry in Nigeria historically has had to deal with image problems associated with high price, scarcity, government deals and distortions in the marketing process while WAPCO specially had to answer questions about its cement allocation system.
46.
It is referenced first at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI . The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved.
47.
It encourages local manufacturers to produce high quality products; also the prestige of the award helps in the marketing process, both local and international; and finally it is an inspiration to our staff especially our people in the factory because when we brought back our trophy, all our workers were very happy and we gave them a tea party for their excellent work, " he said.
48.
It is referenced first at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI . The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved.
49.
A frame of reference should be established for the new product, service, or concept being introduced into the market at the beginning of the marketing process, so that the target audience can develop a clear and concise understanding of what the product or service is all about, why it has been created, and to communicate exactly what makes it superior to or more attractive than competitor s products.
