He teamed with Andr?Bosman, a former head of film production in the large Polaroid film factory at Enschede, designed a plan to redesign the SX-70 / 600 film system in collaboration with Ilford Photo, and convinced the Polaroid owners to participate.
42.
Too many retailers keep Polaroid film, which can cost $ 10 a roll, under lock and key, and the world's largest maker of instant photographic equipment has finally waked up to how much out of sight, or out of reach, means in lost sales.
43.
Press an oversize green button twice on the back of the camera and a tiny electric motor in the camera hums; a door on top of the camera pops open and out rolls a piece of Polaroid film, about 3 inches by 2 \ inches.
44.
The chemicals needed to process Polaroid instant film had been stockpiled in case of this eventuality but the licensees announced their intention to redesign and manufacture film on a limited basis under the Polaroid brand that would be compatible with most Polaroid film cameras, using machinery left over from a liquidated factory in the Netherlands.
